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HOW YOUR LOGO GOES ON

Most uniform orders go wrong in the artwork, not the garment. This page is the honest version of how decoration works, what each method is genuinely good at, what it cannot do, and what we need from you to get it right the first time.

Four ways to put a logo on a garment

Embroidery

Thread stitched into the fabric by a multi head machine, following a digitised file that sets the stitch path.

Right for

  • Uniform garments of every kind. Polos, business shirts, caps, softshell, aprons and workwear.
  • Anything that has to survive a commercial wash for years. There is nothing sitting on the surface to lift or crack.
  • Smooth faced fabrics above all. A softshell or a poplin shirt gives the cleanest result in the whole range.

Wrong for

  • Fine text under about 5mm high. Thread has a minimum width and small letters fill in.
  • Gradients, drop shadows and photographs. Thread is flat colour, it cannot fade one tone into another.
  • Very large areas. A full back in thread is heavy, stiff and expensive, and it is the wrong tool for that job.
  • Reflective tape. It cannot be hooped and stitching through it damages how it performs.

Minimum guide Around 10 to 12 units on a new logo, and often a single garment on a reorder once the file is on record. Caps usually hold about 12 either way.

DTF transfer

Your artwork is printed onto a film, powdered, cured, then heat pressed onto the garment. Direct to film.

Right for

  • Small runs. There are no screens to make, so there is effectively no setup to spread.
  • Full colour artwork, photographs and gradients, which are exactly what embroidery cannot do.
  • Names and numbers. Every garment can carry something different at no extra setup, which is why team and school orders live on it.
  • Size top ups and reorders, where you need four more shirts rather than forty.

Wrong for

  • Very large runs, where screen printing will beat it on both cost and hand feel.
  • Garments that go through a hot commercial wash daily. A cured transfer holds up well, but embroidery holds up better.
  • Heavy textured knits, where the film has less to grip.

Minimum guide Effectively none. It starts making sense from about 10.

Screen printing

Ink pushed through a fine mesh screen onto the garment, one screen per colour, one pass per colour.

Right for

  • Larger runs of tees, hoodies and singlets. The more you print, the further the screen cost spreads.
  • One and two colour designs, which is where it is unbeatable on price.
  • Large solid areas of colour, and the softest hand feel of any print method.

Wrong for

  • Small runs. Each screen has to be made whether you print 20 shirts or 2,000.
  • Full colour photographic artwork, which needs far more screens than it is worth.
  • Anything personalised. Every name change means new screens.

Minimum guide Around 20 to 25 per design per colour.

Applied patch or vinyl

A woven or printed patch, or cut vinyl, heat applied to the garment.

Right for

  • Beanies and textured knits, where direct embroidery sinks into the fabric.
  • Logos with fine detail that will not hold up in thread at the size you want.
  • Small runs and one offs where a premium finish matters more than the unit cost.

Wrong for

  • High volume work, where it is slower and dearer than the alternatives.
  • Garments that need to stay compliant, since a patch adds a layer.

Minimum guide Low, and confirmed per job.

Minimums are a guide and are confirmed on your quote. They move with the garment, the decorator and whether your logo is already on file.

Decoration positions and sizes

FRONTLeft chest80 to 100mmRight chest70 to 100mmCentre chest180 to 260mmBACKBack neckUpper back200 to 280mmFull back250 to 350mmSleeve50 to 75mmCAPCap front90 to 120mmCap side40 to 70mmPositions are described from the wearer’s point of view, so left chest means their left. Sizes are typical maximum widths and vary by garment.
PositionWhere it sitsTypical maximum width
Left chestThe default uniform position, on the wearer’s left.80mm to 100mm wide
Right chestSecond logo, a name, or an accreditation mark.70mm to 100mm wide
Centre chestCasual and merch, hoodies especially.180mm to 260mm wide
Upper backAcross the shoulder blades. The standard place for a business name.200mm to 280mm wide
Full backLarge merch prints and club designs.250mm to 350mm wide
SleeveUpper arm, left or right.50mm to 75mm wide for embroidery
Cap frontCentre front panel. Height is the tighter limit, not width.90mm to 120mm wide
Cap sideSmall secondary mark.40mm to 70mm wide

Positions are described from the wearer’s point of view. Sizes are typical maximums and vary by garment, so the mockup you approve is always the real answer. Full decoration guide →

Artwork, and what we need from you

What to send us

A vector file is best, so EPS, AI or PDF with the fonts outlined. Vector has no resolution, which means the same file works on a cap and on a full back. For DTF and full colour work, a high resolution PNG at the actual print size with a transparent background is also fine.

What will not work

A logo pulled off your website, a screenshot, or a JPG with a white box behind it. These reproduce exactly as blurry as they look on screen, and the white box prints as a white box. If that is genuinely all you have, send it anyway and tell us. Redrawing a logo properly is a small job and it is worth doing once.

Digitising, for embroidery only

Before a machine can stitch your logo it has to be digitised, which is a separate file telling it the stitch path, the density and the order it sews in. That is a one off cost per logo. We keep the file, so your reorders and your new starters do not pay it again. Ask for the DST file if you want to own it outright.

Colour

Send your brand colours as Pantone references if you have them. Embroidery is matched to a thread chart and printing is matched to ink, and neither mixes the same way your screen does. A colour that looks right on a monitor will not necessarily come out the same, which is what the mockup is for.

The thing people get wrong

Positions are described from the wearer’s point of view. Left chest means their left, which is your right when you are looking at them. Getting that straight at the start saves a whole reprint, and it is the single most common cause of one.

How ordering works

Tell us what you need

Pick the garments below and send them through, or just describe the job. Headcount, rough sizes, how many logo positions and your deadline are enough to start.

We quote it properly

We price the garment, the decoration and the freight to your address as one number, and we confirm the real minimum order and lead time for your job rather than a general one.

Approve your mockup

You get a visual showing your logo in position and at actual size on the garment you chose. Nothing is stitched or pressed until you approve it.

We produce and deliver

As a guide, ten to fifteen business days from artwork approval, plus freight. The clock starts at approval, not at order, and supplier stock is the usual cause of a delay.

Frequently asked questions

Which decoration method should I use?

Embroidery for anything that reads as a uniform. Print for merch, large designs, full colour artwork and anything personalised. If your run is small, DTF. If your run is large and your design is one or two flat colours, screen print. Tell us the garment, the numbers and what the artwork looks like and we will tell you which we would pick and why.

How much does decoration cost?

It depends on the method, the position, the size and, for embroidery, how many stitches your logo needs. A dense logo with a lot of fill costs more to stitch than a simple one at the same width. That is why we quote rather than publish a rate, and why we ask to see the artwork before giving you a number.

What is digitising and do I have to pay it every time?

Digitising converts your logo into a stitch file for the embroidery machine. It is a one off cost per logo, not per order. We keep the file on record, so reorders and new staff do not pay it again. If a supplier charges you digitising on a repeat order, ask why.

Can I have more than one logo position?

Yes, and most uniform orders do. A chest logo with the business name across the upper back is the common pairing. Each position is a separate setup, so decide them all before you order rather than adding one later.

Will my logo work on a cap?

The front panel gives you roughly 90mm to 120mm of width, and height is the tighter limit. Wide logos work well. Tall logos, or a logo with a tagline stacked underneath, usually need simplifying. On a six panel cap there is a seam up the middle that will distort fine detail sitting across it.

Can you decorate hi vis without breaking compliance?

Decoration cannot reduce the compliant hi vis area and it cannot sit on or across the reflective tape. In practice that means a chest logo and a panel above the back tape are fine, and a large full back on a taped garment often is not. We check the plan against the exact garment before quoting rather than after you have paid.

How long does decoration take?

As a guide, 10 to 15 business days from the moment you approve the artwork, plus freight. The clock starts at artwork approval, not at order, and garment stock is the most common cause of an overrun.

Do I see it before it is made?

Always. You get a visual mockup showing your logo in position and at actual size on the garment you chose. Nothing is stitched or pressed until you approve it.

Ready to kit out the team?

Send us the headcount, the garments you like and your deadline. We will come back with a real number, including freight to your address.

Get a uniform quote →

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